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A global favorite

An undisputed classic

Vanilla has one of the world's most evocative aromas, adopted by different regions and cultures in subtly different ways. It has been a key ingredient in some of the most iconic perfumes ever since we first synthesized vanillin over a century ago.

Bringing understanding to the complexities of consumer preferences

When it comes to scent, people’s preferences are wonderfully diverse, formed by their own experiences, where they live and the communities they live in. From edible and indulgent to fresh and powdery, hitting the right note with a vanilla scent begins with knowing the nose it’s intended for.

1

Brazil is the world’s largest fragrance market, with sales rising by almost 70% in the past five years

12 .85

Germans spent €12.85billion on personal care products in 2012 – a billion more than in 2004

300 –500

Today the number of new fragrances brought to market each year can be as many as 500; in 1974, there were around 20 new fragrances a year

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Obsession
Calvin Klein

Sensual, powerful and passionate, Calvin Klein’s Obsession balances citrusy top notes with an oriental heart. The amber base notes optimize relaxed glamour and confidence, qualities which have ensured its continued success over three decades since its launch.

Key facts

Oriental / Green / Animalic

Launch 1985
Perfumer Rob Slatterly
Bottle designer Pierre Dinand

Oakmoss
Oakmoss

Oak moss has an inky, bitter-smell and is essential to fougere and chypre fragrances.

Jasmine
Jasmine

A sweet narcotic scent Jasmine’s scent carries far; it bring floral qualities with animalic undertones and can be piercingly sweet.

Coriander
Coriander

Coriander brings spicy notes to fragrances, with its orange top, and woody, resinous background notes.

Mandarin
Mandarin

This citrus favorite brings sweet, succulent and juicy qualities to fragrances

Amber
Amber

In fragrance, amber refers to accords developed using plant compounds originally meant to mimic the smell of ambergris.

Olfactive pyramid

Top notes

Bergamot, Mandarin, Green notes and Vanillin

Mid notes

Jasmine, Orange Blossom, Sandalwood, Vetiver and Coriander

Base notes

Oakmoss, Amber, Musk and Incense

Close
All About Eve
Joop!

The fresh, floral top notes of this olfactive archetype and trendsetter are balanced out by base notes of vanilla, creating a feminine scent that is both confident and sensual.

Key facts

Floral / Fruity / Vanilla

Launch 1996
Perfumer Michael Almairac
Bottle designer Peter Schimdit Group

Jasmine
Jasmine

A sweet narcotic scent Jasmine’s scent carries far; it bring floral qualities with animalic undertones and can be piercingly sweet.

Vetiver
Vetiver

A sweet grass with heavy, fibrous roots, vetiver oil brings moist earth and woody undertones to fragrances.

Cinnamon
Cinnamon

Commonly used in foods, the scent of cinnamon has been prized for centuries and is said to have aphrodisiac qualities. It’s aroma is sweet and bitter, hot and spicy.

Green apple
Green apple

Green apple has a fresh fruity aroma that brings refreshing and zingy notes to fragrances.

Vanilla
Vanilla

A global favorite in the world of fragrance, vanilla is a multi-faceted scent.

Olfactive pyramid

Top notes

Green apple and Garden scents

Mid notes

Jasmine and Cinnamon

Base notes

Vetiver and Vanilla

Close
Emporio She
Giorgio Armani

A classic floriental fragrance, Emporio She is an olfactive archetype and a trendsetter. First launched in 1998, this sexy, feminine fragrance is still incredibly popular, and was among the top 30 fragrances in Europe in 2013.

Key facts

Floriental / Powdery / Vanilla

Launch 1998
Perfumer David Apel / Daniela Roche-Andrier
Bottle designer Fabien Baron

Vanilla
Vanilla

A global favorite in the world of fragrance, vanilla is a multi-faceted scent.

Jasmine
Jasmine

A sweet narcotic scent Jasmine’s scent carries far; it bring floral qualities with animalic undertones and can be piercingly sweet.

Angelica root
Angelica root

Angelica root brings a woody, peppery aroma to frangrances and works well paired with other essential oils.

Cardamom
Cardamom

The steam-distilled essence of green cardamom is sweet, resinous and slightly spicy.

Cedarwood
Cedarwood

Ceadrwood has an austere and somber woody note.

Olfactive pyramid

Top notes

Cardamom and Angelica root

Mid notes

Jasmine

Base notes

Cedarwood, Musk and Vanilla

Close
Obsession
Calvin Klein

Sensual, powerful and passionate, Calvin Klein’s Obsession balances citrusy top notes with an oriental heart. The amber base notes optimize relaxed glamour and confidence, qualities which have ensured its continued success over three decades since its launch.

Key facts

Oriental / Green / Animalic

Launch 1985
Perfumer Rob Slatterly
Bottle designer Pierre Dinand

Oakmoss
Oakmoss

Oak moss has an inky, bitter-smell and is essential to fougere and chypre fragrances.

Jasmine
Jasmine

A sweet narcotic scent Jasmine’s scent carries far; it bring floral qualities with animalic undertones and can be piercingly sweet.

Coriander
Coriander

Coriander brings spicy notes to fragrances, with its orange top, and woody, resinous background notes.

Mandarin
Mandarin

This citrus favorite brings sweet, succulent and juicy qualities to fragrances

Amber
Amber

In fragrance, amber refers to accords developed using plant compounds originally meant to mimic the smell of ambergris.

Olfactive pyramid

Top notes

Bergamot, Mandarin, Green notes and Vanillin

Mid notes

Jasmine, Orange Blossom, Sandalwood, Vetiver and Coriander

Base notes

Oakmoss, Amber, Musk and Incense

Close
All About Eve
Joop!

The fresh, floral top notes of this olfactive archetype and trendsetter are balanced out by base notes of vanilla, creating a feminine scent that is both confident and sensual.

Key facts

Floral / Fruity / Vanilla

Launch 1996
Perfumer Michael Almairac
Bottle designer Peter Schimdit Group

Jasmine
Jasmine

A sweet narcotic scent Jasmine’s scent carries far; it bring floral qualities with animalic undertones and can be piercingly sweet.

Vetiver
Vetiver

A sweet grass with heavy, fibrous roots, vetiver oil brings moist earth and woody undertones to fragrances.

Cinnamon
Cinnamon

Commonly used in foods, the scent of cinnamon has been prized for centuries and is said to have aphrodisiac qualities. It’s aroma is sweet and bitter, hot and spicy.

Green apple
Green apple

Green apple has a fresh fruity aroma that brings refreshing and zingy notes to fragrances.

Vanilla
Vanilla

A global favorite in the world of fragrance, vanilla is a multi-faceted scent.

Olfactive pyramid

Top notes

Green apple and Garden scents

Mid notes

Jasmine and Cinnamon

Base notes

Vetiver and Vanilla

Close
Emporio She
Giorgio Armani

A classic floriental fragrance, Emporio She is an olfactive archetype and a trendsetter. First launched in 1998, this sexy, feminine fragrance is still incredibly popular, and was among the top 30 fragrances in Europe in 2013.

Key facts

Floriental / Powdery / Vanilla

Launch 1998
Perfumer David Apel / Daniela Roche-Andrier
Bottle designer Fabien Baron

Vanilla
Vanilla

A global favorite in the world of fragrance, vanilla is a multi-faceted scent.

Jasmine
Jasmine

A sweet narcotic scent Jasmine’s scent carries far; it bring floral qualities with animalic undertones and can be piercingly sweet.

Angelica root
Angelica root

Angelica root brings a woody, peppery aroma to frangrances and works well paired with other essential oils.

Cardamom
Cardamom

The steam-distilled essence of green cardamom is sweet, resinous and slightly spicy.

Cedarwood
Cedarwood

Ceadrwood has an austere and somber woody note.

Olfactive pyramid

Top notes

Cardamom and Angelica root

Mid notes

Jasmine

Base notes

Cedarwood, Musk and Vanilla

Knowing what works

The only way to know what it is that delights consumers is to immerse yourself in their world.This is exactly what our marketing and evaluation teams do, every day.

A voyage of discovery

Understanding future trends and consumer preferences is essential to creating fragrance solutions that people love. But creating those solutions also requires inspiration. That’s why we send our perfumers on scent expeditions, to discover new scents and raw materials from around the world.

“Vanilla is timeless, iconic, always up to date”
Emilie Copperman, Perfumer

Madagascar, the global heart of vanilla production, offers boundless inspiration for our perfumers. Our scent expeditions are a chance for our perfumers to experience this wonderful country with all their senses, finding inspiration not only in vanilla, but in the rich and diverse range of raw materials that call the island home.

We were overwhelmed with the number of species on the island, and the hard work that the farmers put into cultivating and harvesting.

Pierre Kurzenne, Senior Perfumer

Visiting both the farmers we work with and our facilities in the SAVA region, the perfumers were inspired to create fragrances exploring four major directions: naturality and richness with green vanilla, timeless sophistication with the vanilla orchid flower, pleasure with premium gourmandaise vanilla, and sexiness with red vanilla.

Combining insight and inspiration

Finding a way to combine insight with inspiration is essential to meeting the present and future needs of our customers. But for us, the complexity of consumer preference is just another source of inspiration.

A fragrance family tree

40 years ago, a perfumer at Haarmann & Reimer, one of our predecessor companies, saw a need to categorize all the fine fragrances on the market. There was nothing else like it at the time, and today, as we continue to publish the genealogy of fragrances each year, it’s still unique in the industry.

Evolution not revolution
Adaptability has meant the genealogy has become an indispensable tool to the fragrance industry

Prior to 2005, the genealogy was updated every three years. But, with customer preferences changing so quickly, and the number of new fragrances coming to the market each year endlessly increasing, a new approach was needed. “The genealogy hadn’t really developed for several years,” explains Isabelle Vacheret, Head of Worldwide Beauty and Homecare for our Scent & Care division. “But because there were already so many good ideas in it, we decided on evolution instead of a revolution.”

Today, the Symrise genealogy has an increasingly important role in the composition of fine fragrances. It allows you to quickly and easily identify trends, gaps in the market and consumer preferences.

The fragrance family ‘woody’ was added, and rules established for including or excluding new fragrances. “We used innovative strength, sales figures and the top brands from the largest fragrance manufacturers as criteria,” says Isabelle. “This was especially important because the number of new products has increased exponentially compared to a few decades earlier.”

Delighting consumers worldwide

The pace of changing consumer preferences has never been quicker. Add to that the variety of tastes between regions, and you can see why it takes teamwork to stay one step ahead.

Reinventing a classic
A perennial favorite in every product range, how do you bring something new to vanilla?

When it comes to creating a fragrance consumers will love, balance is everything. Walking the fine line between evoking memories with just one note of a familiar scent, and delighting consumer with something new and inspiring is the task facing all of our perfumers. From fine fragrance to homecare, it’s a challenge our perfumers are embracing, armed with deep understanding of changing consumer preferences.

We work hand in hand with our marketing colleagues and with the evaluators, smelling new products, looking at a customer’s product range and mapping trends and markets.

“We need vanilla more or less everywhere,” explains perfumer Kathrin Kohlmeyer. “Every customer wants a vanilla fragrance, but they want their vanilla fragrance, not one that anyone else has. Mapping a customer’s product range against our genealogy, something done by our marketing and evaluation teams, enables us to spot gaps and opportunities. I need this expertise to be able to direct my creativity as a perfumer in the right direction, to ensure that we not only create a beautiful scent, but that we also create a unique solution for each and every customer.”