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A global favorite

An undisputed classic

Vanilla has one of the world's most evocative aromas, adopted by different regions and cultures in subtly different ways. It has been a key ingredient in some of the most iconic perfumes ever since we first synthesized vanillin over a century ago.

Bringing understanding to the complexities of consumer preferences

When it comes to scent, people’s preferences are wonderfully diverse, formed by their own experiences, where they live and the communities they live in. From edible and indulgent to fresh and powdery, hitting the right note with a vanilla scent begins with knowing the nose it’s intended for.

1

Brazil is the world’s largest fragrance market, with sales rising by almost 70% in the past five years

12 .85

Germans spent €12.85billion on personal care products in 2012 – a billion more than in 2004

300 –500

Today the number of new fragrances brought to market each year can be as many as 500; in 1974, there were around 20 new fragrances a year

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La Vie est Belle
Lancôme

Launched in 2014, La Vie est Belle has a strong floral heart balanced by fruity, fresh top notes and an edible quality brought by vanilla base notes. It is a delicate, irresistibly sensual fragrance that was among the top 30 fragrances in both Europe and the US in 2013.

Key facts

Floral / Edible / Orris

Launch 2014
Perfumer Anne Flipo / Dominique Ropion
Bottle designer Georges Delhomme, adopted by Lancôme stuido

Praline
Praline

Praline brings a soft, chocolatey note to fragrances with milky and nutty facets.

Iris
Iris

The Iris flower brings a powdery note to fragrances, with some saying it has hints of earth and carrots.

Tonka bean
Tonka bean

Native to Brazil, Tonka beans are widely used in the world of perfumery

Magnolia
Magnolia

Believed to be one of the most ancient flowering plants, Magnolia brings a lemony tinged floral scent to fragrances.

Vanilla
Vanilla

A global favorite in the world of fragrance, vanilla is a multi-faceted scent.

Olfactive pyramid

Top notes

Fruity accord

Mid notes

White flowers, Iris, Magnolia and Patchouli

Base notes

Tonka bean, Vanilla and Praline

Close
Dior Addict
Christian Dior

Sophisticated and sensual, Dior Addict balances floral, fresh notes with seductive oriental notes that has made it a popular fragrance choice for consumers ever since its launch in 2002. It was among the top 30 European fragrances in 2013.

Key facts

Oriental / Green / Floral

Launch 2002
Perfumer Francois Demachy / Thierry Wasser
Bottle designer Theierry de Baschmakoff

Mandarin
Mandarin

This citrus favorite brings sweet, succulent and juicy qualities to fragrances

Tonka bean
Tonka bean

Native to Brazil, Tonka beans are widely used in the world of perfumery

Vanilla
Vanilla

A global favorite in the world of fragrance, vanilla is a multi-faceted scent.

Rose
Rose

An intensely romantic scent, rose is a perennial favorite in fragrances bringing fresh floral notes

Sandalwood
Sandalwood

The classic oriental woody note, Sandalwood is milky and soft with a green top note that give s satisfying, lingering scent.

Olfactive pyramid

Top notes

Silk tree flower and Mandarin

Mid notes

Orange blossom, Queen of the Night cactus flower and Rose

Base notes

Sandalwood, Tonka bean and Vanilla

Close
Angel
Thierry Mugler

A woody, oriental scent with edible accords, Angel is both an olfactive archetype and a trendsetter. Voluptuous and sensual, it invokes the celestial and was one of the top 30 fine fragrances in both Europe and the US in 2013.

Key facts

Oriental / Edible / Woody

Launch 1992
Perfumer Olivier Cresp
Bottle designer Brosse Studio / Jean-Jacques Urcun / Thierry Mugler

Bergamot
Bergamot

Made from the non-edible bergamot orange, this tangy oil adds a citrus quality to fragrances

Hedione
Hedione

An aroma chemical said to have a soft, radiant jasmine aroma, Hedione is also appreciated for its diffusive effect.

Sandalwood
Sandalwood

The classic oriental woody note, Sandalwood is milky and soft with a green top note that give s satisfying, lingering scent.

Mandarin
Mandarin

Believed to be one of the most ancient flowering plants, Magnolia brings a lemony tinged floral scent to fragrances.

Vanilla
Vanilla

A global favorite in the world of fragrance, vanilla is a multi-faceted scent.

Olfactive pyramid

Top notes

Bergamont, Lavender and Rosemary

Mid notes

Geranium, Jasmine, Rose, Rosewood and Fern

Base notes

Vanilla, Opopanaz, Tonka Bean

Close
La Vie est Belle
Lancôme

Launched in 2014, La Vie est Belle has a strong floral heart balanced by fruity, fresh top notes and an edible quality brought by vanilla base notes. It is a delicate, irresistibly sensual fragrance that was among the top 30 fragrances in both Europe and the US in 2013.

Key facts

Floral / Edible / Orris

Launch 2014
Perfumer Anne Flipo / Dominique Ropion
Bottle designer Georges Delhomme, adopted by Lancôme stuido

Praline
Praline

Praline brings a soft, chocolatey note to fragrances with milky and nutty facets.

Iris
Iris

The Iris flower brings a powdery note to fragrances, with some saying it has hints of earth and carrots.

Tonka bean
Tonka bean

Native to Brazil, Tonka beans are widely used in the world of perfumery

Magnolia
Magnolia

Believed to be one of the most ancient flowering plants, Magnolia brings a lemony tinged floral scent to fragrances.

Vanilla
Vanilla

A global favorite in the world of fragrance, vanilla is a multi-faceted scent.

Olfactive pyramid

Top notes

Fruity accord

Mid notes

White flowers, Iris, Magnolia and Patchouli

Base notes

Tonka bean, Vanilla and Praline

Close
Dior Addict
Christian Dior

Sophisticated and sensual, Dior Addict balances floral, fresh notes with seductive oriental notes that has made it a popular fragrance choice for consumers ever since its launch in 2002. It was among the top 30 European fragrances in 2013.

Key facts

Oriental / Green / Floral

Launch 2002
Perfumer Francois Demachy / Thierry Wasser
Bottle designer Theierry de Baschmakoff

Mandarin
Mandarin

This citrus favorite brings sweet, succulent and juicy qualities to fragrances

Tonka bean
Tonka bean

Native to Brazil, Tonka beans are widely used in the world of perfumery

Vanilla
Vanilla

A global favorite in the world of fragrance, vanilla is a multi-faceted scent.

Rose
Rose

An intensely romantic scent, rose is a perennial favorite in fragrances bringing fresh floral notes

Sandalwood
Sandalwood

The classic oriental woody note, Sandalwood is milky and soft with a green top note that give s satisfying, lingering scent.

Olfactive pyramid

Top notes

Silk tree flower and Mandarin

Mid notes

Orange blossom, Queen of the Night cactus flower and Rose

Base notes

Sandalwood, Tonka bean and Vanilla

Close
Angel
Thierry Mugler

A woody, oriental scent with edible accords, Angel is both an olfactive archetype and a trendsetter. Voluptuous and sensual, it invokes the celestial and was one of the top 30 fine fragrances in both Europe and the US in 2013.

Key facts

Oriental / Edible / Woody

Launch 1992
Perfumer Olivier Cresp
Bottle designer Brosse Studio / Jean-Jacques Urcun / Thierry Mugler

Bergamot
Bergamot

Made from the non-edible bergamot orange, this tangy oil adds a citrus quality to fragrances

Hedione
Hedione

An aroma chemical said to have a soft, radiant jasmine aroma, Hedione is also appreciated for its diffusive effect.

Sandalwood
Sandalwood

The classic oriental woody note, Sandalwood is milky and soft with a green top note that give s satisfying, lingering scent.

Mandarin
Mandarin

Believed to be one of the most ancient flowering plants, Magnolia brings a lemony tinged floral scent to fragrances.

Vanilla
Vanilla

A global favorite in the world of fragrance, vanilla is a multi-faceted scent.

Olfactive pyramid

Top notes

Bergamont, Lavender and Rosemary

Mid notes

Geranium, Jasmine, Rose, Rosewood and Fern

Base notes

Vanilla, Opopanaz, Tonka Bean

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Knowing what works

The only way to know what it is that delights consumers is to immerse yourself in their world.This is exactly what our marketing and evaluation teams do, every day.

A voyage of discovery

Understanding future trends and consumer preferences is essential to creating fragrance solutions that people love. But creating those solutions also requires inspiration. That’s why we send our perfumers on scent expeditions, to discover new scents and raw materials from around the world.

“Vanilla is timeless, iconic, always up to date”
Emilie Copperman, Perfumer

Madagascar, the global heart of vanilla production, offers boundless inspiration for our perfumers. Our scent expeditions are a chance for our perfumers to experience this wonderful country with all their senses, finding inspiration not only in vanilla, but in the rich and diverse range of raw materials that call the island home.

We were overwhelmed with the number of species on the island, and the hard work that the farmers put into cultivating and harvesting.

Pierre Kurzenne, Senior Perfumer

Visiting both the farmers we work with and our facilities in the SAVA region, the perfumers were inspired to create fragrances exploring four major directions: naturality and richness with green vanilla, timeless sophistication with the vanilla orchid flower, pleasure with premium gourmandaise vanilla, and sexiness with red vanilla.

Combining insight and inspiration

Finding a way to combine insight with inspiration is essential to meeting the present and future needs of our customers. But for us, the complexity of consumer preference is just another source of inspiration.

A fragrance family tree

40 years ago, a perfumer at Haarmann & Reimer, one of our predecessor companies, saw a need to categorize all the fine fragrances on the market. There was nothing else like it at the time, and today, as we continue to publish the genealogy of fragrances each year, it’s still unique in the industry.

Evolution not revolution
Adaptability has meant the genealogy has become an indispensable tool to the fragrance industry

Prior to 2005, the genealogy was updated every three years. But, with customer preferences changing so quickly, and the number of new fragrances coming to the market each year endlessly increasing, a new approach was needed. “The genealogy hadn’t really developed for several years,” explains Isabelle Vacheret, Head of Worldwide Beauty and Homecare for our Scent & Care division. “But because there were already so many good ideas in it, we decided on evolution instead of a revolution.”

Today, the Symrise genealogy has an increasingly important role in the composition of fine fragrances. It allows you to quickly and easily identify trends, gaps in the market and consumer preferences.

The fragrance family ‘woody’ was added, and rules established for including or excluding new fragrances. “We used innovative strength, sales figures and the top brands from the largest fragrance manufacturers as criteria,” says Isabelle. “This was especially important because the number of new products has increased exponentially compared to a few decades earlier.”

Delighting consumers worldwide

The pace of changing consumer preferences has never been quicker. Add to that the variety of tastes between regions, and you can see why it takes teamwork to stay one step ahead.

Reinventing a classic
A perennial favorite in every product range, how do you bring something new to vanilla?

When it comes to creating a fragrance consumers will love, balance is everything. Walking the fine line between evoking memories with just one note of a familiar scent, and delighting consumer with something new and inspiring is the task facing all of our perfumers. From fine fragrance to homecare, it’s a challenge our perfumers are embracing, armed with deep understanding of changing consumer preferences.

We work hand in hand with our marketing colleagues and with the evaluators, smelling new products, looking at a customer’s product range and mapping trends and markets.

“We need vanilla more or less everywhere,” explains perfumer Kathrin Kohlmeyer. “Every customer wants a vanilla fragrance, but they want their vanilla fragrance, not one that anyone else has. Mapping a customer’s product range against our genealogy, something done by our marketing and evaluation teams, enables us to spot gaps and opportunities. I need this expertise to be able to direct my creativity as a perfumer in the right direction, to ensure that we not only create a beautiful scent, but that we also create a unique solution for each and every customer.”